Digital Experience is a new paradigm which places the customer in the center of the relation with the brands and his ecosystem.
It allows the customer, on one hand, to improve its perception and its real-life experience of the brands and in the brands, on the other hand, to interact continuously with its customers and to gain customers loyalty. This immersive relation is understandable by the new possibilities offered by the all-digital: Web, mobile, social networks, connected objects.
The brands have to build continuous and seamless relationships of trust, whatever is the channel, the media or the used support. The digital experiment becomes ubiquitous and alive. it involves on the accessibility, the experiential pleasure and the performance of the interfaces.
We accompany companies in the development and the broadcasting of the digital experiment to strengthen the commitment of their customers and revitalize their sales.
The Digital Performance answers the need for the companies to optimize the efficiency of their digital ecosystems on the whole value chain: since the acquisition of the audience up to its development of customer loyalty for commercial purposes or marketing. This competency leans strongly on two pillars, tools and methods of testing, as well as those of Web Analyses to allow the measure and the piloting of the Digital Performance.
User oriented, agile in terms, these methods are in the service of the profitability of the committed actions and the valuation of the brand equity.
Realization of personae on the basis of analyses of environmental, behavioural data and from the definition of the customer’s objectives. Realization of routes (Subway Map) for the identification of the points of convergence. Realization of wireframes and commented and interactive functional prototypes allowing the precise definition and contextualised of the digital interfaces. The prototype can also serve as support of test.
Creation of interfaces on the basis of wireframes and functional prototypes.
Creation of editorial contents and\or media. Creation of e-pub formats.